A spot of consolidation in the online dating space today, with Match Group, the subsidiary of Tinder and OkCupid owner IAC, announcing it has agreed to acquire PlentyOfFish (POF) for $575 million in cash. Such business models flourish when theres plenty of fish for them to hook too.
Is plenty of fish owned by match?
On July 14, 2015, Plenty of Fish was sold for $575 million to Match Group (owner of Match.com, OkCupid, Tinder and Hinge, based in Dallas, Texas). The headquarters remain in Vancouver and have recently been expanded.
How do matches work on POF?
When two members of POF like each other and both swipe right – theyre mutually matched. Swiping left and right has become a standard way to express liking and disliking in the word of online dating. If both users say yes, then the app matches them and opens up a mutual chat.
Who owns the Plenty of Fish dating site?
Match Group Holdings II, LLC Plentyoffish Media/Parent organizations